Novum Intelligence provides geo-sector advertisers, marketers and sales teams with reach and access to an elite audience of geospatial and location intelligence professionals on our superior digital platforms through contextual advertising. We achieve this through exclusive, targeted, flexible digital advertising that’s very effective and delivers a high return on investment.
High quality, independent and unique multimedia articles draw an elite audience of geospatial and location intelligence professionals to Novum Intelligence, and create a superior platform for our advertisers to reach their intended market.
Our Africa-focused coverage has amassed a continent-wide and global following of 3500+ monthly online visitors and 1500 email newsletter subscribers. Our audience of location intelligence professionals work in roles ranging from geo-business owners and technical experts to chief surveyors and CEOs.
Novum Intelligence takes an integrated publishing approach, with a carefully tailored web platform, beautifully crafted newsletter, and considered social media posts on its Twitter and LinkedIn channels to tie it all together.
Engineered to make our multimedia articles accessible and enjoyable to consume on all devices, our website platform allows multi-size ads optimised for effective mobile advertising. A dedicated “Sponsored Post” section offers native advertising as impressive and noticed as a magazine front cover, while options like featured event listings on our industry calendar offer event organisers and advertisers even more exposure.
Our monthly newsletter scales on all devices, offering refined targeting with guaranteed reach, and so generating considerable savings. Email newsletters outperforms social networks in the number of clicks, and our well-segmented newsletter even more so. Newsletters can be sent to everyone, or used to target any of our 12 focus sectors.
Ad spaces on Novum Intelligence are super exclusive: Web ad spaces are limited to six positions, with only one ad per ad space. No rotating ads, flashing ads, ugly distracting ads. The monthly newsletter only features one advert per edition.
Comprehensive near-real-time analytics provides you with in-depth insight into what’s working and what not, allowing you to adjust under-performing campaigns.
We search engine optimise even our adverts – meaning your brand and solutions will be found in all the ways you want but never expected. Advertisers further benefit from Novum Intelligence’s own marketing and advertising efforts that draw audiences to its platforms. Our GDPR and POPI Act compliance takes the onus off you.
Think of Waldo Tobler’s First Law of Geography that “everything is related to everything else, but near things are more related than distant things” and you’ll understand the value of contextual advertising. Contextual advertising uses linguistic elements (content of a website) to base advertising on the context of what a user is looking at, making it more relevant at the time of use than behavioural ads.
Contextual advertising is highly effective, easy and cheap to implement, is brand safe and respects privacy legislation (e.g. GDPR and the POPI Act) since it doesn’t rely on cookie tracking. With web browsers increasingly restricting cookies and user tracking, data privacy laws and readers generally more aware of their online behaviour, behavioural advertising is no longer the best or most effective means of advertising.
To ensure maximum benefit, our contextual advertising model is informed by behavioural analytics, but doesn’t solely rely on it.
Novum Intelligence advices an integrated advertising strategy for the best results. An integrated ad strategy starts with an articulated goal and clear messaging enhanced by strong content. Digital advertising works best over the long-term, particularly when paired a well-executed campaign or set of campaigns. Common ad strategies include:
Novum Intelligence only places image-based ads, and recommends JPEG ads for images and PNG for graphics-based adverts. Desktop ads are 1328 x 350px, mobile ads 640 x 350px, and newsletter adverts 680 x 150px.