This webinar will focus on how Data Appeal and Carto can be used to enhance point of interest datasets with Sentiment, Popularity and Potentiality KPIs to improve Site Selection and Site Performance use cases. Leonardo Piras (Data Appeal) and Alejandra Aranzadi (Carto) will show how the two companies work together to enrich location, market and experience intelligence for any point of interest, brand or territory. Including Sentiment Scores, Popularity, and Potentiality indexes in territorial analysis offers companies a better understanding of where their target audience shops, dines and spends their time.
The webinar will look at how to strategise store or product placement; qualify ideal locations for target audiences; perform accurate competitive intelligence on locations and more. It will also show how to connect Data Appeal datasets in Carto to run comprehensive and accurate analyses and access map visualisations for any territory of interest.